Custom geometric logotype with the signature "zero cut" on the O. Two modes — wordmark and mark. They never appear together.
WORDMARK
On dark
On light
WITH DESCRIPTOR
MARK
App icon, avatar, favicon
Print, light backgrounds
THE ZERO CUT
The O has a gap at the bottom-right — the "zero cut." It breaks the closed form, referencing the concept of zero as an opening, not an absence. This notch is the single detail that makes the mark ownable and recognizable at any size.
SCALE TEST
App Icon
80px
Avatar
56px
Tab
36px
Favicon
24px
Micro
14px
CLEAR ZONE
Minimum clear space equals the cap height of the Z at current size. No text, imagery, borders, or edges may enter this zone.
USAGE RULES