02

Logo

Custom geometric logotype with the signature "zero cut" on the O. Two modes — wordmark and mark. They never appear together.

ZRO

WORDMARK

ZRO

On dark

ZRO

On light

WITH DESCRIPTOR

ZROEXCHANGE
ZROEXCHANGE

MARK

O

App icon, avatar, favicon

O

Print, light backgrounds

THE ZERO CUT

O

The signature detail

The O has a gap at the bottom-right — the "zero cut." It breaks the closed form, referencing the concept of zero as an opening, not an absence. This notch is the single detail that makes the mark ownable and recognizable at any size.

SCALE TEST

O

App Icon

80px

O

Avatar

56px

O

Tab

36px

O

Favicon

24px

O

Micro

14px

CLEAR ZONE

ZRO
1× cap height
1× cap height

Minimum clear space equals the cap height of the Z at current size. No text, imagery, borders, or edges may enter this zone.

USAGE RULES

ZRO
White on dark
ZRO
Never colorize
OZRO
Never combine
ZRO
Never reduce opacity
ZRO
Never rotate
Zro
Never mixed case